The Agile Approach to Purposeful Business

  • Involve specialists from beyond your silo in a multidisciplinary team.
  • Develop genuine empathy for users by exploring their aims and challenges.
  • Investigate the current setup to see what’s causing the problems.
  • Design a better system
  • Describe changes that might improve the system.
  • Prioritise and sequence them.
  • Evaluate the possibility of enhancing the product.
  • Adapt to unforeseen consequences and side effects.
  • Scale up innovations that improve people’s lives at a reasonable cost.
  • Is this project aligned with your long-term goals?
  • Is it beneficial to the people who have the greatest impact on your company’s success?
  • Will your main stakeholders — especially employees and customers — actively support this initiative?
  • Is it cost-effective?
  • In order to verify specific theories and reduce any negative side effects, may the investment be staged?
  • Is it more likely that delaying the start of the project by a year will make it less valuable or more expensive?



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Gordon Miller

Gordon Miller

Proud Husband and Dad. Charity, transformation, data and tech leader.